News and Resources
A SPONSORSHIP PRIMER
Written By: Jennifer Drury, J.D., B.A.
Sports Manager and Consultant
What is athlete sponsorship? Athlete sponsorship is the process by which a company supports an athlete in his or her endeavors as an amateur or professional competitor. When most people hear about sponsorship, million-dollar deals come to mind. But fortunately for all athletes, the high-brow million-dollar deal is not the common scenario in sports sponsorship. From discounts on products to paid race fees to performance bonuses, many other sponsorship opportunities exist otherwise.
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Pacific Pride Foundation
www.pacificpridefoundation.org
Pacific Pride Foundation proudly provides services to the HIV/AIDS and Lesbian, Gay, Bisexual and Transgender communities of Santa Barbara County.